Authentic Beauty Concept
Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.
WE BELIEVE IN AUTHENTIC BEAUTY
It's our shared belief,
it's what binds and drives us.
It begins the very moment
you decide to be yourself.
it's what binds and drives us.
It begins the very moment
you decide to be yourself.
WE BELIEVE
authentic beauty is natural and simple
It doesn't need sophisticated
photo filters, it grows with character.
authentic beauty is natural and simple
It doesn't need sophisticated
photo filters, it grows with character.
WE BELIEVE
in pure ingredients
from carefully selected
origins and vegan formulas, free from
sulfates and silicones.
in pure ingredients
from carefully selected
origins and vegan formulas, free from
sulfates and silicones.
WE BELIEVE
in honest artisan, building
on empathy, experience and skills.
in honest artisan, building
on empathy, experience and skills.
Be part of the
authentic beauty
movement.
authentic beauty
movement.
CAREFULLY SELECTED, FREE-FROM AND VEGAN
To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artificial colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.
OUR BELIEFS
PURE FORMULAS
The AUTHENTIC BEAUTY CONCEPT believes that what you leave out is as important as what you put in. Our care and styling formulas are created with a free-from philosophy; they are free from sulphates, parabens, silicones, mineral oils and artificial colourants. These are products with integrity. Pure, natural, simple and carefully selected.
Within AUTHENTIC BEAUTY CONCEPT nature meets science with purified ingredients powered by ultrasound decomposition and steam distillation; this is a very gentle way of extracting natural ingredients – whilst preserving their benefits.
The AUTHENTIC BEAUTY CONCEPT believes that what you leave out is as important as what you put in. Our care and styling formulas are created with a free-from philosophy; they are free from sulphates, parabens, silicones, mineral oils and artificial colourants. These are products with integrity. Pure, natural, simple and carefully selected.
Within AUTHENTIC BEAUTY CONCEPT nature meets science with purified ingredients powered by ultrasound decomposition and steam distillation; this is a very gentle way of extracting natural ingredients – whilst preserving their benefits.
NO-FILTER ATTITUDE
AUTHENTIC BEAUTY CONCEPT was created as a movement with hairdressers and artisans sharing the same values, that build on today's beliefs and individual experiences – making the #authenticbeautymovement a unique community embracing a new attitude towards authentic beauty.
The mindset behind the #authenticbeautymovement is ‘be yourself’. It’s about being real, direct and open. Honesty is attractive. Our individuality and character are what gives us beauty.
AUTHENTIC BEAUTY CONCEPT was created as a movement with hairdressers and artisans sharing the same values, that build on today's beliefs and individual experiences – making the #authenticbeautymovement a unique community embracing a new attitude towards authentic beauty.
The mindset behind the #authenticbeautymovement is ‘be yourself’. It’s about being real, direct and open. Honesty is attractive. Our individuality and character are what gives us beauty.
AUTHENTIC HAIR
The hair of today follows a new language, celebrating the loose textures of true beauty. It’s what you don’t see that makes the difference; care products creating the canvas for beautiful hair and styling products with a 'no styling' approach invisibly enhancing authentic hair.
It’s about building on the natural beauty that is already there. Effortless in every way, perfectly in-perfect, touchable hair create this kind of crafted quality – reduced luxury.
The hair of today follows a new language, celebrating the loose textures of true beauty. It’s what you don’t see that makes the difference; care products creating the canvas for beautiful hair and styling products with a 'no styling' approach invisibly enhancing authentic hair.
It’s about building on the natural beauty that is already there. Effortless in every way, perfectly in-perfect, touchable hair create this kind of crafted quality – reduced luxury.
MINDFUL EXPERIENCE
A mindful moment is about connecting inner and outer beauty through real experiences. It's about looking within to reconnect with yourself. When you’re present in the now, that’s when you rebalance your mind and soul; bringing out your inner beauty to truly express yourself.
AUTHENTIC BEAUTY CONCEPT allows the hairdresser to create a different, premium in-salon environment that blocks out the noise of the busy world around, creating a moment worth to remember – a memento.
A mindful moment is about connecting inner and outer beauty through real experiences. It's about looking within to reconnect with yourself. When you’re present in the now, that’s when you rebalance your mind and soul; bringing out your inner beauty to truly express yourself.
AUTHENTIC BEAUTY CONCEPT allows the hairdresser to create a different, premium in-salon environment that blocks out the noise of the busy world around, creating a moment worth to remember – a memento.
