Eau De Toilette

Authentic Beauty Concept

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AUTHENTIC BEAUTY CONCEPT is more than products and it goes beyond hair. Inspired by a community who believes in the same values, we wanted to create a holistic experience of authentic beauty. This also means being mindful not just about our hair, but also about our body and soul to reconnect with ourselves. Because inner beauty, as outer beauty, is a reflection of the inside.

Just as fingertips have a unique print, the body has an individual scent of its own. Based on the beliefs of raw and real beauty, the first Eau de Toilette from AUTHENTIC BEAUTY CONCEPT isn’t about masking or covering up; it’s about enhancing the notes that make you, ‘you’.   

The new Eau de Toilette captures the signature fragrance that can be found within both the AUTHENTIC BEAUTY CONCEPT All Hair Types and Styling ranges; think fresh linen, white flowers and powdery violet notes that have been carefully blended for a subtle scent. The pure and fresh perfume balances elegance and character with a clean, crisp finish.  

With sustainability built into the brand's ethos, the AUTHENTIC BEAUTY CONCEPT Eau de Toilette also comes in a beautiful flacon-style glass bottle that's made from 25% recycled glass. This is packaged in a climate-neutral box, which supports the NGO, Plastic Bank; a social enterprise committed to stopping ocean plastic through ethical recycling ecosystems in coastal communities. 

  • Free from silicones, mineral oil and parabens
  • Fragrance for skin and hair
  • Notes of natural spices with an aroma of fresh linen, white flowers and cottony, powdery violet
  • Bottled in a 25% reycled glass flacon
  • Can be used on clothing without staining
  • Unisex Fragrance
  • Registered to the Vegan Society
  • Packed in a climate neutral box, which helps to support clean oceans (through a donation to plastic bank, a charity which pays people to collect and recycle plastic waste).


A pure, fresh and elegant feminine floral creation composed of a generous bouquet of white peony blended with fresh cut leaves accents, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and soft woods.


Alcohol denat., Aqua (Water, Eau), Parfum (Fragrance), Geraniol, Limonene, Linalool, Citral, Benzyl Alcohol

Volume 86.5%.